Freelance profile

Iain Aitch

Vastly experienced London-based features journalist, copywriter, content manager, disruptive thinker and author who covers arts, architecture, travel, culture, property and Britishness. He has written for the Guardian, the Daily Telegraph, the Times, Financial Times, Sunday Times, Observer and Evening Standard. Iain is the author of two major books on Britain and is at home writing 3,000-word arts or technical features, 1,000-word think pieces, celebrity interviews or shorts on just about anything. He has a reputation for writing stunning and attention-grabbing press releases, disruptive PR ideas and campaign ideas for clients alongside his work as a journalist and author.

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Contact details:

Region/nation: London
Country: United Kingdom
Website: http://www.iainaitch.com
Also find me on: Google+LinkedInTwitterCopywriting website

Skills:

See suggested rates:

Feature writerRates: Print media
Book writerRates: Print media - writing books
ColumnistRates: Print media
Online journalismRates: Online/writing
Public RelationsRates: PR
Commissioning editorRates: Print media
from the Freelance Fees Guide.

Subjects:

  • Arts/entertainment
  • Architecture
  • Travel/tourism
  • Current affairs
  • Social Sciences
  • Offbeat
  • Advertising
  • Politics
  • Design
  • Lifestyle

Major clients:

  • Guardian
  • Daily Telegraph
  • Dwell
  • Sunday Times
  • Independent on Sunday

Profile last updated: 2017-07-24 15:05:05


Extra information:

Iain Aitch has has written about everything from Scalextric enthusiasts to Swiss roofing techniques, taking in interviews with the likes of Tracey Emin, Frankie Boyle, Chas and Dave and members of the Shangri Las and the Specials along the way. His features for the Guardian have been chosen as readers' favourites and he always delivers clean copy on time. He has an eye for the unusual, often seeking out new trends, new artists or strange pursuits and explaining them indepth for a mainstream audience in the broadsheets.

In addition to his journalism he has also undertaken copywriting and content management for several high profile clients, including Channel4, HSBC and Hays. He is adept at SEO copywriting and attention-grabbing content management. He also specialises in writing essays for artists' exhibition catalogues. 

Iain writes books, with his latest book We're British, Innit published by HarperCollins. He writes for the Guardian Guide regularly and often has work in all of the broadsheets. He has writen for the Guardian, Telegraph, Financial Times, Times, Independent, Sunday Express, Daily Mail, Evening Standard and Observer. He has also written features for Coast, Dwell, Living Etc, Art World, Dazed and Confused, Green Futures, Landscape, Hotline, Bizarre, Vegetarian Living, At Home and Olive. 

He has specialist knowledge of architecture, property, construction, British culture, the arts and cultural history, especially aspects of British youth cults such as mods, rockers, skinheads, Teddy boys and punks.HIs work on youth cults was recently the subject of a major exhibition at a nationally recognised Tate+ gallery.

Iain is more than comfortable writing copy for corporate clients, coming up with ideas for disruptive campaigns or consulting on web copy and content management. He has worked for several blue chip brands in this way and continues to do so.

Photographs

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Iain Aitch © Iain Aitch Iain Aitch
The writer at repose in London.
Iain Aitch, by Dan Bass © Iain Aitch Iain Aitch, by Dan Bass
Iain Aitch in Margate.